What are they saying about us?

Time Out New York
says...

When comedian Scott Moran launched the first Castle Braid Comedy Festival this past September, he enticed a great number of New York’s rising comic stars —and their fans—to converge over the course of six days.

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New York Times
says...

...tenants say they are trying to realize Mr. Schwartz’s vision of an artists’ utopia. “I relate to Mayer’s desire to create a family of people here,” said Khalil Chishtee, 46, a Pakistani sculptor. Last winter Mr. Chishtee decorated the parking lot gate with a metallic collage based on the novel “A Tree Grows in Brooklyn” — in which the Castle Braid factory figures prominently — after Mr. Schwartz had given him a copy of the book.

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Ny Daily News
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In Castle Braid, his latest and most innovative project, at 114 Troutman St., Schwartz created a living, breathing community of artists on a nondescript block in the middle of a changing neighborhood. Even on a cool, half-cloudy day, his multicolored building with an open lobby and a courtyard bustles with young people

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The New York Post
says...

"......here are our five picks for the most interesting residential sites in this year's mix......."

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Bushwick BK
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Could an artistic community be manufactured and packaged in luxury accomodations, or was it more likely that luxury condos were being dressed in the trappings of the Brooklyn art scene?

... In the eyes of its target market, at least, the case has been made.

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NY Daily News
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Zany tenants of a Brooklyn apartment building that resembles Pee Wee's Playhouse is inviting all of New York to their mega house party Saturday celebrating creativity and culture during a 14-hour bash.

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Garden Of The Great Life
says...

I went to one of the most unique festivals I have been to- an urban arts fest in brooklyn, . Lauren Seracene told me she would be there and could put me on the vip list, and that there was free beer and a dance party. Since I was going to New York for the weekend anyway, I figured I would check it out.

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Williamsburg Greenpoint News
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If East Williamsburg is not the most beautiful place on earth, it’s pretty close. It’s a neighborhood where Pentecostal churches hold rousing services in the streets outside their storefronts. It’s a place of industry and warehousing, where vertical tenements look over horizontal shipping yards. Low slung warehouses give the place a big sky. It is massive and sublime in a way that makes the Williamsburg of the waterfront look quaint.

We are in an area that is considered to be part of Bushwick. Into the heart of the valley curls the fetid tail of Newtown Creek. Hither and yon lie great truck yards and old railroad tracks. It is full of trucks. It also full of exotic people. We are at the epicenter of an artist community, one of those aggregations of worldly and professional folks who change everything, completely and forever, wherever and whenever they arrive

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In Tandem Magazine
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This past Saturday, Bushwick's (that little nabe that could) newest talked about address "Castle Braid", held the first annual MBP Urban Arts Fest. The event featured live graffiti artists, an array of galleries featuring sculptures and painters, free beer, skate demos, DJs, as well as booths to purchase the work, and honestly, is there anything better than all those things combined?. Castle Braid, located on the corner of Troutman at Evergreen, is the new, shiny home to artists including graphic designers, filmmakers, photographers, and musicians. The building is bursting at its seams with both hipsters and amenities for the ultra cool res. With a fully functional multi-media room, screening rooms, a large gym, practice/ rehearsal studios, and a yoga room, it leaves you asking when you would ever need to leave. You can visit the calendar at http://www.castlebraid.com for future events and get your ass to Brooklyn to che-che-check it out!

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Greenpoint Gazette
says...

Throughout the month, Castle Braid, which is being marketed as an artist community equipped with recording studios, a woodshop, classrooms, a library and practice spaces for musicians, has and will host parties and feature live musical acts, film screenings and special performances. Each vacant unit-of which there are at least 125-has also been converted into a temporary gallery space decorated with selected works of artists participating in the Brooklyn Artillery festival, the majority of whom are either associated with the Williamsburg Gallery Association, Greenpoint Open Studios or Chez Bushwick. In addition, special events overlap with the Artillery exhibition, such as the Mark Batty Publishing-sponsored Urban Arts Fest, which went down last Saturday from mid-afternoon until the wee hours of the morning, and saw graffiti writers spray paint murals in the compound's courtyard; skateboarders do kick-flips on their custom boards; art, book, jewelry and craft vendors set up shop in the communal garage and various musical acts perform beneath a covered tent, shielding them from the day's scattered showers.

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The New York Post
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"The October events at Castle Braid provide a unique opportunity not to just observe, but to join in the creation of the emerging voices of art, film, music and performance in Brooklyn and beyond," said Amy Kisch, WGA communications director. "Whether mucking it up at the free drawing classes or flopping down to watch Saturday morning cartoons, the goal is creative inclusion and creative community."

The building represents the third arts-themed development in North Brooklyn for developer Meyer Schwartz, who decided to celebrate its opening by offering a collaboration with local artists and arts organizations.So far, according to Castle Braid Marketing Director Taylor Clark, the reaction in the community has been positive.

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Brooklyn Paper
says...

Talk about an art studio!

Vacant apartments in a soon-to-be occupied Bushwick rental building have become the neighborhood's newest exhibition spaces as a part of a month-long art show that organizers hope will rival Manhattan's Armory show.

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Flavorpill
says...

Castle Braid is a new housing development with a twist - it has donated the ground floor of its 146-room complex to the Brooklyn Artillery to create the fair, but in addition will provide residents with art spaces, a library where they can check out community books, a courtyard which will screen films and experimental pieces, a proposed food co-op and farmers market shared with the neighborhood, community classes offered by residents, a shared garden on the roof, and best of all, affordable housing to artists in a rapidly gentrifying area. We spoke with the creative masterminds behind the space to find out how they got involved with the project, and why they would like to see Castle Braid develop with, rather than against, the community.

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Cuny Interactive Journalism
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With the building finally ready for renters, Castle Braid, in collaboration with the Brooklyn Artillery and the Williamsburg Gallery Association organized a six-week art fair to celebrate the opening. "The first two floors of both wings of the building are going to be filled with works from various artists in Brooklyn," said Leia Doran, curator from the Brooklyn Artillery. The fair, which began Saturday 12 September 2009, will continue through 31 October 2009, celebrating 42 days of art and music.

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BushwickBK
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Filled with people for the first time, the art event functioned as a dress rehearsal for what the Castle Braid might look like inhabited. From any vantage point the entry-way felt like a fish-bowl for social interaction. With a grand descending staircase that announces each guest, a glassed in gym at its rear, floor-to-ceiling windows that incorporate the courtyard, and a second-floor balcony overlooking it, the foyer alone allows infinite possibilities for voyeurism.

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Brownstoner
says...

The Castle Braid, a new 146-unit luxury rental building from developer and art lover Mayer Schwartz, will be playing host to the Street Art Festival starting this Saturday. In addition to the festival itself, it'll be an opportunity to check out Schwartz's unique vision for an artist community at 114 Troutman in Bushwick. The building hosts a slew of artist-targeted amenities such as rentable video equipment, a media library, a book swap, and a screening room (this is in addition to many other luxury amenities such as tennis, yoga, a dog run, etc.).

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Bushwick BK
says...

With utilities like rentable video equipment, a media library and book-swap, a screening room, a chalkboard wall that features a new artist each month, practice spaces, and free recording studio time, the owner, ebullient art-lover Mayer Schwartz, is aiming to foster a sense of creative community as he has in the past, successfully, with projects like The Opera House and to a smaller extent, the Bedford Avenue mini-mall.

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Artlog
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On Saturday 9/12, several Brooklyn galleries and organizations join together for the opening of a six week art festival, the Brooklyn Artillery.

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eOculus
says...

It's not the same Castle Braid Building (a.k.a. 114 Troutman) as it was in Betty Smith's novel, A Tree Grows in Brooklyn, set in pre-World War I Brooklyn. Durukan Design is transforming the 160,000-square-foot factory building for developer Mayer Schwartz into a rental apartment building with 146 one- to three-bedroom units.

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Bushwick BK
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The real estate market is famously not for the weak of heart. But the light of heart are welcome: developer Mayer Schwartz, chatty, ebullient, sporting a permanent smile, met me on Sunday to talk about his huge new development at 114 Troutman. Originally slated to be the Troutman Gardens condominiums, plans changed once the market began to soften and they will now be 146 rentals.

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